SOCIAL MEDIA CONTENT

SOCIAL MEDIA

DROPS HOUSE

Year: 2024
Service(s): Script Strategy, Film & Edit

Drops House is fed up with the e-Commerce businesses failing to get buzz around their product drops

Drops is more than just a software company,
it’s an innovated way of going viral by using gamified marketing to boost audience engagment

By having giveaways that include actions for the audience to do such as engaging with your post, creating UGC content about your products and ect.

THE GOAL

Adam from Drops House came to me needing videos to grow his company's social media

The content had to explain the benefits and functions of his service, that'll target to his ideal customer

THE CONCEPT

The image above is a snippet of the structured script I wrote, after studying patterns from successful videos about marketing, I broke down the Hook in two parts, the Body in three parts and the Call To Action in one.

The Hook:

Clarify topic of the video, by starting off with clearly explaining what the video is about
Target audience reliable message, such as a pleasure or pain point

The Body:

Back up claim, by painting a picture in the audience's mind of what it'll be like if their problems are solved
Explain the process, by breaking down how the company's service plans on solving the problem
Case study, by sharing results from past projects to build reassurance

CTA:

Call To Action, explain to the audience how they can move forward if interested by encouraging them to do an action like go to website, buy product or ect.